![]() UX, also known as user experience design, focuses on the experience a user has with a product or interface. Product designers focus on understanding the user and their goals, and then designing a solution through ideation and iteration that helps the user achieve their goals. Product design is the multidisciplinary approach of identifying real users and their problems and designing a solution to those problems through human-centric design. Websites, gas pump payment interfaces, and online forms are some examples. UI, or user interface design, is a design subset focused on creating aesthetically pleasing and easy-to-use interfaces. This can include everything from icons to app interfaces. Mobile designers specialize in creating graphics intended to be used on phone or tablet screens. This specialization requires an understanding of the principles of design and how those principles work in motion. Animation, movies, and other moving 2-D images fall under motion graphics design. Illustrators are generally tasked with creating images, both digitally and traditionally, that can be used in designs. Illustration pushes the boundary between design and fine art. A well-versed designer can fit these designs to your brand or create a custom branding package that complements a business’s mission and values. This design specialization involves creating graphics like logos, stationary imprints, and other flat designs. The graphic design umbrella covers a few specializations, each with its own set of roles. ![]() Before learning how much you’ll have to pay a graphic designer - or make as one - it’s important to understand what a designer actually does. ![]()
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